Solving business challenges, one set of copy at a time.
Since 2013, I've written long-form, short-form, and everything in between for outstanding organisations across industries: Web3, fintech, finance, healthcare, fine spirits, you name it. I love the endeavour of building creative solutions to help companies excel and showcase their services to the world.
The best idea always wins, and you know it when you see it.
Static Ads
Video Ads
Educational Content (Infographics, One-Pagers, etc.)
Crypto.com Stocks USP Infographic
An infographic crafted for Crypto.com's CRM efforts during the launch of Crypto.com Stocks. This is the company's stock trading service, and this visual-first infographic served to communicate its USPs in a succinct and engaging manner.
Airdrop Arena USP Infographic
An infographic for Crypto.com's CRM efforts. This infographic detailed Airdrop Arena, a Crypto.com App feature released in Q4 2024. It served to educate App users on Airdrop Arena and drive them to try the feature out.
TWAP Introduction Infographic (TWAP vs Recurring Buy)
With the launch of the TWAP order type in the Crypto.com App, it was paramount for us to differentiate this feature and Recurring Buy via an easy-to-understand email infographic for existing users.
2C2P QuickPay Demo Video
A concise one-minute product walkthrough video for payments platform 2C2P covering its QuickPay service, and how easy it is for merchants to add it to their payments toolkit.
2C2P Airline Controller Solution One-Pager
An engaging and concise brochure crafted for 2C2P's Business Development Team summarising the key benefits of 2C2P's payment solution for airlines.
SingSaver: An Introduction to Forex
A one-minute video for personal finance product comparison platform SingSaver teaching users what forex trading - a fairly complex process - is, and how traders profit from it.
SingSaver Home Insurance Infographic
An infographic for Singapore-based personal finance product comparison platform SingSaver providing a quick and easy-to-read overview of home insurance plans and what they cover.
Long-Form Content (The Serious Stuff)
8 UX tips to improve e-commerce sales
A long-form SEO-optimised article for payment processing services firm Antom, an Ant International brand.
How to Trade the China A50 With City Index For Your Investment Portfolio Exposure
A long-form branded article for CFD broker City Index and published on ValueChampion, a personal finance comparison platform in Singapore.
What’s a Debt Consolidation Plan and Who Needs It?
An SEO-optimised long-form article for personal finance product comparison platform ValueChampion covering the debt consolidation plan, and who would be suitable for this financial product.
Guide for Singapore SMEs to send USD internationally
An SEO-optimised long-form article for Airwallex guiding SME owners on the best ways to transfer USD to their overseas vendors and suppliers.
A Short History of Bitcoin’s Price
An SEO-optimised guide to Bitcoin's history posted on Crypto.com University, the educational portal of cryptocurrency firm Crypto.com.
Discover What Happens When A Stock Is Delisted From An Exchange
An SEO-optimised long-form article for personal finance product comparison platform SingSaver. It serves as a guide for retail investors to understand what would happen if a stock gets delisted from an exchange.
A Complete Guide To Dividend Investing (And The Best Singapore Stocks To Start With)
An SEO-optimised long-form article for personal finance product comparison platform SingSaver which provides a comprehensive guide to the dividend investing strategy. It's also supplemented with a list of several Singapore-listed stocks with the best dividend payouts at the time.
Straits Times Index: Top Blue-Chip Companies (And What They Do)
An SEO-optimised long-form feature article for Singapore-based personal finance product comparison firm SingSaver. This piece details the Straits Times Index's top firms while providing several key details for fundamental analysis.
Long-Form Content (More Lighthearted Reads)
9 Diseases And Conditions That Affect Female Fertility
An SEO-optimised listicle written for twoplus Fertility, a fast-growing SME in Singapore providing innovative at-home fertility solutions.
Whisky of the Month: The GlenAllachie 12 Years Old Chinquapin Oak Finish
The final edition of a monthly deep dive I wrote for my personal website covering the whisky industry, Elixir. This article shed more light on The GlenAllachie brand and its '12 Years Old Chinquapin Oak Finish' expression.
Features: An evening with Johnnie Walker Blue Label’s latest Ghost and Rare bottling
A long-form SEO-optimised article for my website covering the whisky scene in Singapore. I was among a selected group of personalities invited for exclusive dinner commemorating the release of Johnnie Walker's Blue Label Ghost and Rare Pittyvaich bottling.
12 Things You Can Buy With The Money Spent On An iPhone 12
A tongue-in-cheek SEO-optimised article for SingSaver riding on the launch of the iPhone 12. It was a fun and localised take on how folks could make better use of their money as opposed to buying an iPhone 12.
Time’s Up For Singaporean Watches? Far From It
A long-form feature piece for YP SG, the editorial arm of business directory Yellow Pages. I interviewed the founders of various Singapore-based independent watch brands in the Lion City, obtaining a pulse on the scene here.
It’s Only May, But This Wedding Photography And Videography Studio Already Has A Packed Schedule For 2019
A long-form feature piece for YP SG, the online editorial arm of business directory Yellow Pages. I covered a wedding photography studio named A Merry Moment, started up by couple Leon Huang and Petrina Ng.
Lenco BTS-110 Bluetooth Speaker Review
A review of the Lenco BTS-110 bluetooth speaker published in print for the now-defunct Digital Life, the weekly tech supplement of Singapore's national broadsheet The Straits Times.
What's In...George Calombaris' Bag
A lighthearted feature piece covering Australian celebrity chef George Calombaris and what he regularly carries around, published in Digital Life, the now-defunct tech supplement of Singapore's national broadsheet The Straits Times.
Electronic Direct Mailers (eDMs)
UI/UX and Web Copy
More Copy, More Formats
